Seven Internet Marketing Blunders New Bands Should Avoid

If Internet marketing isn’t working well for your band, you may be committing one of these common mistakes.

Not knowing your audience. The key to successful marketing for bands is knowing who your music appeals to and how to reach them online.

Not being market-ready. Before you take your music online, make sure to get plenty of feedback. Play live gigs and gauge the reaction of the crowd.

Building a website that’s too creative. Think easy, fast-loading, and accessible.

Relying exclusively on MySpace. MySpace shouldn’t be the only web presence you have—especially if the majority of your fans aren’t MySpace users.

Failing to add informative metadata info to Mp3 files. Your Mp3 metadata includes the name of the song, album, band, composer, and even album cover art. When somebody downloads your song, the metadata downloads with it. If you make it informative, they’ll remember who you are and that you wrote their new favorite song.

A website that fails to sell. Include blog posts, concert dates, and easy access to Mp3’s. Offer free merchandise with the purchase of a CD. Create urgency with limited-time offers.

Getting discouraged too quickly. It will take time to build an online presence, find the best ways to reach your niche audience, and create a website that sells.

There’s never been a better time to start a band. These days, it’s definitely possible for new bands to sell their music and build a fan base outside of major record labels.

About the Author

G Pearce works for Magellan Duplication a Hampshire based CD & DVD duplication and replication firm. For more information on CD replication and Blu ray DVD duplication services visit

How to grow your fanbase through networking (Friend=Fan=Friend=Fan….)

One of the hardest things to do for an indie band just starting out is to get fans to attend your shows. There is just too much entertainment competition to even get people to leave the comfort of their own homes nowadays. Here is a simple idea to get people to come out to a gig and turn them into rabid fans who will help support your career.

Today’s music consumer is looking for more than just a good song that appeals to their ear. Music fans today, especially those interested in indie music, are looking for more of a relationship with the artist. They want to be the ones to say “I saw them first and actually I am friends with the guitarist.” This is where developing a rapport with potential fans really comes into play. Before, during, and after your set you should be mingling and conversing with the fans. Introduce yourself, tell them a little about your music, and start to develop a relationship. Music fans want to feel like they are involved with a band that they like. Take this chance to ‘interview’ them. Find out what they like about coming out to see live music and then give it to them. This is the beginning of the artist-fan connection.

These new fans can become the rabid fans that a new band needs. Make each one feel like they are a personal friend. Have random conversations with them. Be outgoing. These new fans will get their friends to come out and see their ‘new friend’s’ band next time you play out. Now meet and greet these new potential fans and the cycle starts all over again. It becomes a snowball effect and before you know it you have more and more friends/fans coming out just to hang out. Finally a good use for a pyramid scam.

Don’t be afraid to ask your fans for favors. It you have developed a good relationship with them they will be more than willing to help out. This creates a community of fans that want to see their new ‘friend’ succeed. This community creates great networking opportunities as well. You shouldn’t be surprised to discover that one of your ‘friends’ has a buddy that books for a great venue that you have been trying to get into, or a friend that writes for a great music magazine that would love to interview your band now. It is a small world, just ask and you will be surprised at what you receive.

Keith Pro
-Indie Band Guru


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